Our Story: Two Sisters on a Mission to Make Vegetables Easy (Peasie)
Easy Peasie was born from a universal parent struggle—getting kids to eat their vegetables. In 2013, two sisters, Dr. Jamelah Tucker and Dr. Dorielle Price, began creating veggie powder blends at home as a family hack for the kids in their own family—not as a business, but out of necessity and parental determination.
Our journey began in 2013 when we faced the typical "veggie fight" with kids in our own family. As a pediatrician, Jamelah understood the importance of early vegetable exposure for lifelong health outcomes, while Dorielle applied her engineering mindset to create a practical solution. We started drying and grinding vegetables in our kitchen, adding them to foods kids already loved to provide gentle, repeated flavor exposures—what we now call "veggie palate priming."
After years of encouragement from family, friends, and other parents, we launched Easy Peasie LLC in 2015 and began introducing our products at local farmers' markets. What started as homemade veggie powders evolved into Easy Peasie Veggie Powder Blends: the first product specifically designed to help children develop vegetable acceptance through positive, stress-free experiences.
Today, Easy Peasie serves families dealing with typical picky eating, as well as those facing severe feeding challenges related to autism, ADHD, and sensory processing disorders.
What We Make
Easy Peasie offers 100% all-natural vegetable powder blends designed for "veggie palate priming", gradually introducing kids and picky eaters to vegetable flavors through repeated, gentle exposures.
Our three blends make it simple to add real vegetable nutrition to any meal, snack, or smoothie without detection:
Original Blend - Carrots, peas, and sweet potatoes in a mild, light-tan powder perfect for highly sensitive eaters and light-colored foods
Green Blend - Kale, spinach, carrots, peas, and sweet potatoes for nutrient-dense nutrition in savory dishes and smoothies
Red Blend - Beets, carrots, peas, and sweet potatoes with natural sweetness, ideal for baking and sauces
Every Easy Peasie blend contains 100% vegetables with no fruit fillers, grain fillers, seed fillers, added sugars, or artificial ingredients. Each teaspoon provides one full child-serving of vegetables.
Easy Peasie Veggie Powders are not artificial vitamins or supplements; our Blends are real food and meant to be a real food palate primer. Unlike other powdered nutritional products in the market, Easy Peasie does not need to be reconstituted, can be used either hot or cold, is all natural with no artificial ingredients, no artificial sweeteners, no added sugar or fruit sweeteners, no fruit-fillers, no seed or grain fillers, no added salt, and no preservatives.
How Easy Peasie is Made
- VEGETABLES: Responsibly-sourced non-GMO vegetables
- DRIED: Vegetables air/heat dried
- GROUND: Dried vegetables are ground into powder
- EASY PEASIE: It’s Easy Peasie! Simply veggies in the best combination of shelf-life, convenience, and great, real food nutrition!
The Problem We Solve
Veggie struggles affect nearly every family in America. Research shows that 90% of families don't eat enough vegetables, creating daily mealtime battles that leave parents frustrated and stressed about their children's nutritional adequacy.
When kids refuse vegetables, parents face:
- Constant worry about proper nutrition and developmental health
- Exhausting dinner table fights that strain family relationships
- Limited effective solutions beyond hiding vegetables (which often fails when kids detect them)
- Feelings of guilt and inadequacy as caregivers
For families with special needs children, particularly those with autism, ADHD, or sensory processing disorders, these challenges become even more severe. Traditional feeding approaches often fail entirely, leaving parents desperate for solutions that honor their children's sensitivities while ensuring proper nutrition.
Most parents struggle with getting children to eat their veggies, and we know from USDA surveys that 90% of Americans do not meet the minimum daily vegetable intake recommended.
The earlier and more often kids are exposed to vegetable flavors (veggie palate priming), the earlier they take to them, and the more likely they are to eat a variety of vegetables later in life. Pediatric studies have shown that learning to love veggies early leads to more veggie intake over time and better health as evidenced by lower body mass index (BMI) and adiposity.
Our mild-flavored Easy Peasie Veggie Powders provide families with a way to palate prime their kids for vegetables by allowing for repeated, discreet exposures to a variety of vegetables at every meal.
The Easy Peasie Solution: Veggie Palate Priming That Works
Easy Peasie Veggie Powders provide the best way to add real veggie nutrition to any meal without "the veggie fight." Our powder blends allow families to incorporate vegetable nutrition discreetly into foods children already enjoy, from mac and cheese to smoothies to pancakes.
Rather than simply hiding vegetables, our approach focuses on veggie palate priming: gradually warming children's senses of smell and taste to vegetable flavors through early, repeated, and frequent exposures. Pediatric research demonstrates that early acquisition of taste for vegetables leads to greater vegetable consumption over time and better long-term health outcomes.
For families with special needs children facing severe feeding challenges, Easy Peasie has proven particularly effective. Our gentle veggie palate priming approach offers a pathway to vegetable acceptance that respects children's sensitivities while ensuring nutritional needs are met.
Meet the Founders: Expertise You Can Trust
Dr. Jamelah Tucker, MD, MPH - Co-Founder & CEO
Dr. Jamelah Tucker brings over 20 years of pediatric medicine experience to Easy Peasie, combining board certification in pediatrics with specialized training in child nutrition and feeding challenges. As a practicing pediatrician and mother, she understands both the medical importance of vegetable nutrition and the real-world challenges families face at mealtime.
Dr. Tucker's medical expertise provides the foundation for Easy Peasie's veggie palate priming approach, which is grounded in pediatric research on taste development and nutritional science. Her professional relationships throughout the medical community have helped establish Easy Peasie as a trusted solution recommended by pediatricians, occupational therapists, and feeding specialists nationwide.
Beyond product development, Dr. Tucker's dual perspective as both clinician and parent informs every aspect of Easy Peasie's mission.
Dr. Dorielle Price, PhD - Co-Founder & COO
Dr. Dorielle Price holds a PhD in Engineering and brings extensive expertise in product development, operational excellence, and supply chain management. As a mother of two who has personally navigated picky eating challenges, she combines technical precision with practical parenting experience.
Dr. Price's engineering background ensures Easy Peasie maintains the highest quality standards throughout production. She has authored white papers on operational excellence and applies systematic problem solving approaches to every aspect of the business, from manufacturing partnerships to quality control protocols.
Her expertise in logistics and supply chain management has been critical in establishing Easy Peasie's relationships with FDA-registered manufacturing facilities and building a fulfillment network that serves families nationwide efficiently and reliably.
Why Trust Easy Peasie?
Medical Credibility and Scientific Foundation
Easy Peasie was created by a practicing pediatrician with over two decades of experience in child health and nutrition. Our veggie palate priming approach is grounded in established pediatric research demonstrating that early, repeated exposure to vegetable flavors leads to greater acceptance and healthier eating patterns throughout life.
Real Results from Real Families
Since 2015, Easy Peasie has helped thousands of families nationwide reduce mealtime stress and improve nutritional adequacy. Our customer testimonials consistently highlight transformative results:
"I don't usually take the time to write reviews for things, but this product deserves it 10x over. For the last 2 years I have consistently stressed and cried knowing my child wasn't getting enough nutrients because he only eats the same handful of things. The amount of stress relief knowing my kid is eating healthier and happier is indescribable."
"My daughter is autistic and a VERY picky eater. If she could live off crackers, she would. She never notices when I put these veggies in her food and neither do I! I put it on her snacks and meals."
We've found success with families managing autism, ADHD, sensory processing disorders, and severe feeding challenges, when traditional approaches often fail.
Professional Endorsements
Easy Peasie is recommended by healthcare professionals nationwide, including:
- Pediatricians and family practitioners
- Occupational therapists (OTs) specializing in feeding therapy
- Speech and language pathologists (SLPs) working with feeding disorders
- Behavior therapists supporting children with autism
- Nutritionists and dietitians
Quality You Can Verify
Manufacturing Standards: All Easy Peasie products are produced in FDA-registered facilities with established quality control protocols and organic certification capabilities. We maintain partnerships with verified non-GMO ingredient suppliers, and our products are Kosher certified.
Transparent Ingredients: Every Easy Peasie blend contains exactly what's listed on the label—100% vegetables with no hidden ingredients, fillers, or additives. We use only whole vegetables that are carefully processed to maintain nutritional integrity.
Third-Party Testing: We conduct regular safety and nutritional analysis through independent laboratories, ensuring product integrity across all production batches.
Authentic Family Origins
Easy Peasie wasn't created by food scientists in a laboratory or marketing executives seeking market opportunity. Our company was born from the genuine frustration of two sister-moms trying to ensure the kids in their own family received proper nutrition.
Dr. Tucker and Dr. Price spent years perfecting their veggie powder blends at home before sharing them with other families. This authentic origin story reflects our ongoing commitment: we create products our own families use, and we stand behind every product we sell.
Our Commitment to Families
At Easy Peasie, we're committed to providing families with simple, natural, and effective ways to improve every meal with added vegetable nutrition. We have a special focus on serving the underserved special-needs community, where feeding challenges can be most severe and traditional solutions often fail.
Get Started with Easy Peasie
Whether you're dealing with typical toddler picky eating or severe feeding challenges related to special needs, Easy Peasie offers a proven solution backed by medical expertise, scientific research, and thousands of successful families.
You can check out this simple guide to learn how to use Easy Peasie Veggie Powders.
Ready to end the veggie battles in your home? Explore our three blends and discover why families nationwide trust Easy Peasie to make vegetables easy.
Visit www.easypeasie.com to learn more and order your first jar today.
Contact Information
Easy Peasie LLC
Address: 1835 E Hallandale Beach Blvd, #327, Hallandale Beach, FL 33009
Phone: (954) 314-6730
Email: contact@easypeasie.com
Website: www.easypeasie.com
Follow us on social media: @easypeasieco & facebook.com/EasyPeasie/
Founded 2015 | Family-Owned | Women-Owned
